Do you think you have a book in you? Jeffrey Dobkin joins Jim Blasingame to discuss how technology and the Internet has made it possible for anyone who can write a book to get it published.
If you decide to write a book, what are your expectations? Jeffrey Dobkins joins Jim Blasingame to talk about realistic expectations when self-publishing, plus different ways to think about the benefits of being an author.
Jeffrey Dobkin joins Jim Blasingame to offer tips on how to get your product in front of the specific people who use what you sell by focusing on where they live, work and play.
Do you have a book inside of you, but you don't know what to do with it? Jeff Dobkin and Jim Blasingame discuss their experiences as publishers of their own books, including new technologies that have changed the publishing industry.
Is it crazy to think that a small business would actually fire a customer? What would cause this to be needed? Jeff Dobkin joins Jim Blasingame to explain what it looks like when you should fire a customer and they discuss some of the ways to do it.
What are some of the key small business marketing strategies for 2009? Jeff Dobkin joins Jim Blasingame to talk about some of the things small businesses can do to stay in front of prospects and customers in a recession.
Are you blending traditional marketing with Internet marketing for your small business? Jeffrey Dobkin talks with Jim Blasingame about what you need to do to incorporate both approaches to marketing into your strategy to reach customers.
What's the best way to reach prospects and customers, direct mail marketing or email marketing? Jeff Dobkin talks with Jim Blasingame about how to balance these two valuable marketing tools to your advantage.
What's the most important marketing message that small businesses can focus on during a slower economy? Jeff talks with Jim about this and the message is focus on the people who not only will buy what you sell, but on those who appreciate the extra value a small business can deliver.
Do you know the difference between marketing and advertising for your small business? Jeff talks with Jim about the differences and connections between marketing and advertising, including what your organization has to do to support these efforts.