Wake your small business up this Spring and close the distance between you and your customers.
Tom Asacker writes about growing your market.
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Tom Asacker 
Tom Asacker is a writer, brand strategist and public speaker. His philosophies are outlined in several of his books, including A Clear Eye for Branding, Sandbox Wisdom, and A Little Less Conversation. Beyond his success as an entrepreneur and author, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, M.I.T., and Y.E.O. as a past member of their "Birthing of Giants" executive leadership program.
Category: Marketing, Branding, Advertising, Networking
Web Sites:
www.acleareye.com
www.acleareye.com
Interviews with Tom Asacker»See all
Is your small business designed to deliver what customers want? Tom Asacker joins Jim Blasingame to discuss the fundamental elements of successful mall business design, especially delivering what customers want.
Blasingame’s 3rd Law of Small Business states, “It’s easy to start a small business, but it’s not easy to run and grow one.” Tom Asacker joins Jim Blasingame to say that achieving results in today’s complex marketplace requires you to be a professional manager.
Your small business is producing what it was designed to do? Tom Asacker joins Jim Blasingame to explain that if you want more performance from your small business, you have to change the design.
Articles by Tom Asacker»See all
The number of customers hasn't changed, but their ability to tune out marketers has. Tom Asacker gives you some ideas on how to reconnect with your customers.
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Have you noticed the unprecedented amount of economic adversity and uncertainty of late? Tom Asacker offers you a check list to guide your business decisions.
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Books by Tom Asacker
Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy by Tom Asacker argues that the leaders of the future--the winners in the marketplace of ideas--will be those who master the distinctions of that marketplace.
"There are doors, invisible metaphysical doors, to people's hearts and minds," Asacker says. "More importantly, there are specific keys and designs which will unlock those doors. I've spent the past twenty years decoding this seemingly incomprehensible mystery."
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What's your brand? Is it your company? Your product? Your store? Your department? You? My dream is that this little book will help you separate the 'truth'-about branding, marketing, selling, and corporate culture-from the 'facts': all of those trendy and complicated techniques, theories, and concepts being promoted as magic potions for growth. Once you've rediscovered the 'truth,' you will go out, challenge the status quo, and change things. You'll create a brand truly worthy of remark. Sandbox Wisdom is a way for you to reconnect to those human 'truths' that you once knew instinctively but may have forgotten. It's a way to awaken the subconscious wisdom of your childhood and revitalize your business and your life. Starting right now, stop waiting for others to lead and inspire you. Do as Gandhi recommended and be the change that you want to see in others. After all, you do have brains in your head and feet in your shoes. You can steer yourself in any direction you choose.
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Tom Asacker does it again with The Four Sides of Sandbox Wisdom. In this sequel to his popular management parable - Sandbox Wisdom - this book offers a lifetime of inspiring insights. Many management books provide information on how to begin improving your business, but they involve complex analyses that no fast-moving manager has time to complete or constantly reference. The genius of The Four Sides of Sandbox Wisdom lies in the fact that it opens the mind and the heart and allows the planting of a seed for change, and it does it in an engaging and memorable way. This heart-warming story is for any type of business or organization that wants to infuse new spirit, energy, camaraderie and collaboration. It offers a bold new way of thinking about, and responding to, the personal and strategic challenges everyone in business faces today.
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A Clear Eye for Branding uses a conversational mode to help you understand how customers bring their own meaning to your brand and how the brand must constantly meet the customers' expectations in order to stay in its prime. You will see branding in new, clear ways with a renewed energy to put everyone in your organization from top to bottom, on the same path to supporting the brand.
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If you're confused and disillusioned by the simplistic techniques and acronym-laden formulas coming at you from every direction about how to create a brand that attracts customers, and engages and delights them, you're in luck! In this superbly readable and deceptively simple book, branding expert Tom Asacker explains precisely how today's successful brands are different from others, much different!
You'll finally realize why branding as media-based, image-making, and persuasive communication is rapidly losing its effectiveness, and why customers have tuned out the irrelevant chatter of dispassionate messaging and uninspired employees. Written by one of the leading names in the new marketing revolution, this pioneering book will inspire entrepreneurs of all stripes, shake the sleep out of an organization, and renew a focus on creating the kind of value that customers are happy to choose, talk about, and make an integral part of their busy lives.
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