Looking to write more, better and faster? Karen Post offers writing tips that will work for blogs, letters, proposals, and even dumping your notes.
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Karen Post 
Known as the Branding Diva, Karen is a passionate entrepreneur, national speaker, branding consultant and stand-up comedian. She works with professionals, corporations, and organizations to “Land the Brand” by maximizing their impact through strategic positioning, effective communications and having fun. She has been featured by numerous media outlets including, Adweek, The Houston Chronicle, The Houston and Tampa Business Journals, Texas Monthly, NBC, ABC, FOX, and CBS News. In 1999 Karen co-founded and served as CEO of an Internet company. Her involvement spanned form concept development, fundraising, and site design to operations, merchandising, and marketing. From those experiences she authored a book called Lessons Learned, Dot.com or Not.com and is a contributing author to Confessions of Shameless Internet Promoters. Prior to that, Karen founded and built two successful businesses in the communications arena, generating more than $35 million in revenues. Working with a diverse client base for more than 18 years, she provided a full range of strategic communication services including research, public relations, advertising, marketing, and promotions.
Category: Marketing, Branding, Advertising
Interviews with Karen Post»See all
What do customers know about your corporate values? Karen Post joins Jim Blasingame to say that customers are now looking for evidence of the values of your business and why this should be good for small businesses.
How much "brand equity" does your small business have? Karen Post joins Jim Blasingame to reveal what brand equity is and how powerful it can be when your business has an unfortunate real or perceived setback.
Do customers have new brand expectations? Karen Post joins Jim Blasingame to reveal that the new normal for branding centers around new expectations customers have for how you connect with them.
Articles by Karen Post»See all
Does computerized customer services annoy you? Karen Post explains why there needs to be a balance between managing productivity and being efficient.
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Small Business owners and entrepreneurs have stressful lives. Karen Post gives you three entrepreneurial essentials to help you get through the day.
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Books by Karen Post
Ford, Xerox, and Domino’s. Each of these high-profile brands faced a widely publicized meltdown that threatened to put them out of business—and each one is going strong today. Why? They took charge with conviction, creativity, and smarts.
Brand Turnaround examines these and other brands—big and small—to prove that with the right plan and leadership any brand can recover. Karen Post, a leading expert on branding, provides practical insight and methods you can use to transform your brand when it seems the world is crashing down around it. She offers the tools you need to develop a game plan within hours of an incident to prevent the problem from spreading; to create a company culture designed to handle situations quickly and effectively; and to manage emotions during the toughest days.
Whether you run a family business or sit on the board for a major corporation, Brand Turnaround has everything you need to prepare your organization now.
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Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach that lets any business take its brand to the next level. Packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference, Brain Tattoos will help readers:* Develop the courage to break the mold and become truly distinct* Discover ways to enlist customers and others as "brand ambassadors"* Grasp their brand's essence* Master brand building on any scale in any industry* Learn how to identify and use the most effective methods of brand communication* Learn how to leverage limited resources creatively* Filled with creative ways to maximize market impact, Brain Tattoos is a true "how-to" book written with in-the-trenches business and marketing people in mind.
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