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Anita Rosen 
Keynote and radio speaker, teacher of classes on eCommerce and eBusiness, and author of the following books: Project Management Question and Answer Book, E-Commerce a Question and Answer Book, Looking Into Intranets and the Internet, Advice for Managers, and e-Learning 2.0.
Category: Online Technologies, e-Business
Web Sites:
www.anitarosen.com
www.anitarosen.com
Interviews with Anita Rosen»See all
Are you talking with customers and prospects through video? Anita Rosen joins Jim Blasingame to encourage you to discover the power of a video marketing program by doing very short informational videos and posting them on YouTube.
How much of the new media marketing resources should you use? Anita Rosen joins Jim Blasingame to talk about how to decide which and how much of the new media your small business should be using. Hint: Ask your customers.
How does a traditional business incorporate digital into its model? Anita Rosen joins Jim Blasingame to discuss the challenges of blending a traditional "brick and mortar" business into a "click and mortar" model.
Articles by Anita Rosen»See all
Books by Anita Rosen
When executed well, e-learning is a powerful way for organizations to save money while providing the kind of up-to-date training and information that will help employees perform better and more efficiently. Unfortunately, companies are finding that they’re spending a huge amount of money for less return than they had hoped. In e-Learning 2.0, Anita Rosen explains what works and what doesn’t, offering businesses a best-practices guide for making their investment pay off. Rosen shows companies how to: define an e-learning strategy; identify the best technologies and processes to effectively implement an e-learning strategy; manage large, complicated, or new e-learning initiatives; calculate an ROI; and more. Complete with up-to-date information on the latest technologies, including Web 2.0, this book will help businesses improve their performance without breaking the bank.
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