By Catherine Kaputa

SelfBrand is a branding and professional development company offering keynotes, workshops and coaching. Their philosophy is to create breakthrough branding for individuals and entrepreneurs. For over ten years Catherine was SVP, Director of Advertising and Community Affairs at Citi Smith Barney and Shearson Lehman Brothers in charge of global branding and advertising for corporate, wealth management and investment banking. And Catherine developed and taught a course on branding at NYU’s Stern School of Business.