Online Strategies - Technology

Kristina Podnar joins Jim Blasingame to reveal why developing leads in online platforms, like Facebook, etc., is fine, but you’re in jeopardy of losing them if you can’t contact them using other methods outside of that platform.

Kristina Podnar joins Jim Blasingame to reveal why small businesses have to increasingly not be naïve or short-sighted about the true and full cost of using the sexy digital leverage of Big Tech platforms.

Bill Schley joins Jim Blasingame to reveal why digitizing a bad brand won’t save it, because a brand is the analog attraction customers feel, not the medium is arrived on.

Trust and all its proxies are a small business’s most powerful competitive tools. But you have to install it in your digital offerings and deliver it ut prius. It doesn’t work post hoc. Wait. What? » More

Small business survival in the post-analog, post-pandemic marketplace requires you to complete your business's digital transformation to stay relevant to your customers. » More

The coronavirus pandemic has contributed to redefining the value proposition by accelerating e-commerce expectations by five years. Is your business ready for the new Moment of Relevance? » More