David Baron
Zeshan Muhammedi

A Generation Y entrepreneurship story

Creating a Gen Y start-up partnership. David Baron and Zeshan Muhammadi join Jim Blasingame to discuss how they decided to start a business that includes social responsibility in its mission and business model.

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How to launch and test a new product line. David Baron joins Jim Blasingame to reveal the steps he's taking to launch a new product in a way that allows for customer feedback before a major investment is made.
He started with caps and evolved into futons. David Baron joins Jim Blasingame to catch up since his last visit on how he has handled significant changes that have faced his start-up, including losing a partner and changing products.
Build your brand by connecting with customers through their social interests. David Baron and Zeshan Muhammadi join Jim Blasingame to discuss how they differentiate their business through the social interests of their target market.
Creating a Gen Y start-up partnership. David Baron and Zeshan Muhammadi join Jim Blasingame to discuss how they decided to start a business that includes social responsibility in its mission and business model.
Build your brand by connecting with customers through their social interests. David Baron and Zeshan Muhammadi join Jim Blasingame to discuss how they differentiate their business through the social interests of their target market.