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Category: Marketing, Branding, Advertising

Paula Lovell
Become a thought-leader by writing what you know. Paula Lovell joins Jim Blasingame to encourage small business owners to write what they know about their business and use the media to get your knowledge published.
Paula Lovell
Being an expert gives your small business an advantage. Paula Lovell joins Jim Blasingame to encourage small business owners to think of themselves as experts and become a thought-leader to local media outlets.
Daniel Burrus
How integrated is your media strategy? Dan Burrus joins Jim Blasingame to talk about how to integrate social into your media strategy and make it less about you and more relevant to customers.
Robert Levin
How has branding changed in the Age of the Customer? Rob Levin joins Jim Blasingame to discuss how social media has made it easier to define your brand, plus the pricing advantages of good branding.
Robert Levin
In the Age of the Customer there are more ways to market and more people to reach. Rob Levin joins Jim Blasingame to discuss the multi-faceted components of marketing and connecting with prospects in the 21st century.
Mike Effle
Would you like to make one step put your business in many online stores? Mike Effle joins Jim Blasingame to explain how his company, Vendio, helps small businesses get in front of more online buyers.
Mike Effle
Is e-commerce part of your online strategy? Mike Effle joins Jim Blasingame to report on a recent survey his company conducted on what small business owners are saying about their e-commerce practices and future.
Ruth Sherman
The future of connecting with customers is telling stories. Ruth Sherman joins Jim Blasingame to talk about the power of stories as a way to cut through the advertising clutter and why small businesses have to become storytellers.
Lois Geller
The success of your small business brand depends greatly on your people. Lois Geller joins Jim Blasingame to explain why it's critical to find, hire, train and lead people who can become an extension of your brand.
Lois Geller
Do you know the elements of your small business brand? Lois Geller joins Jim Blasingame to reveal that your small business brand is more about how you connect with and have a relationship with customers than about your messaging.

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