Category: Marketing, Branding, Advertising
Did you ever want to sell something on an infomercial? Collette Liantonio joins Jim Blasingame to explain how infomercials work and what is required to make it happen.
How will Facebook fair as a marketing platform in the future? Anita Rosen joins Jim Blasingame to discuss how viable Facebook will be in the future as a marketing platform.
Online marketing is different for B2B than for B2C. Anita Rosen joins Jim Blasingame to reveal that if your customers are businesses, you can't reach them the same way online that you reach consumers, especially with Facebook.
Using the Internet is easy - marketing on it is not. Anita Rosen joins Jim Blasingame to some of the issues a business faces when conducting marketing online, including using Facebook.
Creating a social media buzz is only one tactic in an online strategy. Kathy Perry joins Jim Blasingame to discuss how to correctly create and use a social media buzz as part of your overall social media strategy.
Even before it went public, most people don’t see Facebook as a good investment. Kathy Perry joins Jim Blasingame to discuss the long-term prospects of Facebook stock and whether the business model can endure.
Online platforms are moving to local and mobile. Gail Goodman joins Jim Blasingame to predict the future of online platform is local and mobile and why you need a mobile strategy to stay relevant.
Technology has created broader connection platforms. Gail Goodman joins Jim Blasingame to discuss why customers want to connect online and the power of leveraging customer communities.
Online marketing should only change where you are, not who you are. Gail Goodman joins Jim Blasingame to reveal how to make online connections by asking for people to follow you and be relevant to them.
Rebranding can be a difficult, even dangerous endeavor. Connie Certusi joins Jim Blasingame to discuss Sage's recent rebranding strategy and what small business can learn from their experience.
Browse by category
3rd Ingredient® (58)
Banking, Investors, Capital (1004)
Business Planning (990)
Customer Care (1125)
Economy: Nation, Global (2880)
Financial Planning (539)
Franchising, Licensing (166)
Government, Politics (4183)
Home-Based, Teleworking (454)
Innovation, Creativity (985)
Intellectual Property (196)
Leadership, Ethics, Trust (3385)
Management Fundamentals (4184)
Sales, Sales Management (1551)
Start Up (819)
Technology - General (711)
The Age of the Customer® (660)
Training, e-Learning (215)
Work-Life, Balance (1461)