Interviews RSS Feed

Category: Marketing, Branding, Advertising

Bob Phibbs
Justify price increases by demonstrating unique value. Bob Phibbs joins Jim Blasingame to say that a small business can acquire pricing power if they focus on those customers who will pay relevant value.
Jaynie L. Smith
Ask your customers – they have the answers. Jaynie Smith joins Jim Blasingame to discuss why research shows only 10% of businesses know what their customers really want and how to avoid this mistake.
Lois Geller
How a small business can benefit from a Pinterest strategy? Lois Geller joins Jim Blasingame to discuss how to use Pinterest as part of your business’s online marketing and branding strategy.
Lois Geller
Are you ready for another social media platform? Lois Geller joins Jim Blasingame to report on the new social media site, Pinterest, how it works and why it seems to favor women users.
Jim Blasingame
Can prospects and customers find you with their smartphones? Jim Blasingame discusses why every day your business doesn't have a mobile strategy is a day closer to becoming irrelevant to a majority of your prospects.
Kathy Perry
In three years you may not care about Facebook or Twitter. Kathy Perry joins Jim Blasingame to encourage small businesses to more about building their own customer communities as the best social media strategy.
Kathy Perry
Your Facebook Fan Page is about to change. Kathy Perry joins Jim Blasingame to report on how and why Facebook is going to take more control over your Fan Page and influence how you connect with prospects and customers.
Kathy Perry
Facebook will make new changes to your pages. Kathy Perry joins Jim Blasingame to report on changes Facebook has announced it will make to how you will use their platform, especially for businesses.
Jeff Zbar
Don't let Facebook control your social media strategy. Jeff Zbar joins Jim Blasingame to discuss new changes to Facebook’s platform and why small businesses have to diversify their social media strategy.
Jeff Zbar
Social media for business is for marketing, not an excuse to hang out. Jeff Zbar joins Jim Blasingame to discuss why social media should be about work that delivers results, not just to stay busy.

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