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Category: Marketing, Branding, Advertising

Zach Hoffman
Should Facebook ads be part of your marketing strategy? Zach Hoffman joins Jim Blasingame to defend Facebook ads as a way to reach small business prospects, and to reveal what was behind GM pulling their ads just before the Facebook IPO.
Jim Blasingame
What does social media have to do with the Tour de France? Jim Blasingame reveals what small businesses can learn from the Tour de France about having a social media strategy.
Paul Casey
Make sure your branding information is intuitive for customers. Paul Casey joins Jim Blasingame to talk about making your brand information intuitive and easy for employees and customers to become brand advocates.
Paul Casey
Some things about small business branding have changed. Paul Casey joins Jim Blasingame to reveal how technology and social media has changed your branding strategy, especially your personal brand.
Paul Casey
Some things about branding has not changed. Paul Casey joins Jim Blasingame to discuss how some things about small business branding have not changed, even in this digital age.
Jack Uldrich
How much do you know about what your customers need and want? Jack Uldrich joins Jim Blasingame to encourage you to focus on how business intelligence - what we know about customer behavior - is a transforming business discipline.
Bob Prosen
Prospecting for customers by giving before you get. Bob Prosen joins Jim Blasingame to explan how to acquire highly qualified prospects with a strategy of "giving before you get" by providing more information and less commercials.
Bob Prosen
When relevance drives your competitive advantage. Bob Prosen joins Jim Blasingame to explain how to use technology and new media to qualify prospects, and how to get more sales with fewer salespeople.
Bob Prosen
How sustainable is your competitive advantage? Bob Prosen joins Jim Blasingame to talk about maintaining a competitive advantage when your products and pricing is not why customers buy from you.
Paula Lovell
Distribute your thought-leadership within your own customer communities. Paula Lovell joins Jim Blasingame to encourage small business owners to express thought-leadership in social media platforms within their own communities.

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