Pay The Price

Brad Huisken
©1999 All Rights Reserved

Is it just me or does this century and millennium seem an awful lot like the last one? Thank goodness the sun still comes up in the east and sets in the west. I still get to go to work in the morning and to bed at night. I thought everything would be so different this century than the last it is really quite disappointing. The bills still have to be paid and the lights and water still work just like they did during the last century. I guess I need to reach the realization that nothing really changed. That is nothing in the big picture anyway. This is because change, which is inevitable, comes in small increments. Change takes place in things that we don't notice right away. Therefore, everything appears the same. However, change will take place and if I am to stay on top of it I need to change with it.

The only way this century is going to be any different is if I do something to change with it. It is not going to just happen. Funny, that's the way it was the last millennium as well. If I want anything to change I am going to have to pay the price. I am guessing, but I suppose the price isn't any different this century either. The price will be hard work, dedication, the application of good sound business principles, knowledge, personal growth and development, training, and changing oneself. Looking for ways to improve on what you are currently doing and committing yourself to constantly and consistently getting better, and working to stay at least one step ahead of the competition is the price we all have to pay.

Nothing worthwhile is free; there is a price to pay. You paid the price through studying and passing a test to get your drivers license. You paid the price through studying and passing classes to graduate from high school and/or college. You have to pay the price every day of your life in order to pass the test of success. In both your personal and business life the price of success is constant learning, studying, and changing oneself.


Brad Huisken is President, IAS Training and has been in sales since 1971. Since that time he has been directly involved in all aspects of Sales and Sales Management. His experience and knowledge have enabled him to author the book I'm a Salesman! Not a Ph.D. In addition he has developed several sales and sales management seminars for his company, IAS Training, and authors a weekly newsletter, "Sales Insight."

Category: Work-Life, Balance
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