http://www.smallbusinessadvocate.com/ Jim Blasingame is the creator and host of the nationally syndicated weekday Radio/Internet talk show, The Small Business Advocate, on the air since 1997. Jim has assembled the largest community of small business experts in the world -- he calls them the Brain Trust -- and he interviews at least one of them every half hour on his show. We know that small business owners face both opportunities AND challenges every day. That's why we've created a community where entrepreneurs can find ideas, answers, encouragement, and perhaps even some inspiration to help them have the maximum opportunity to be successful. Jim Blasingame is the nexus of this community which includes hundreds of experts he's assembled, and which we call the Brain Trust. The resources you can link to from the website deliver on-demand support for small business owners featuring Jim, the Brain Trust members, and their information in multi-media formats, including multiple streaming audio options, as well as the written word. en-us Copyright 2008, All Rights Reserved 2006-03-24 12:00:00-06 dsb@smallbusinessadvocate.com 1 http://zaicast.smallbusinessadvocate.com:8000/media/jbsba/2006/03/20060324-C.mp3 Floyd joins Jim to talk about how to turn the features of the things you sell - and that you love way too much - into the benefits that actually attract customers. Jim Blasingame >Floyd joins Jim to talk about how to turn the features of the things you sell - and that you love way too much - into the benefits that actually attract customers. no 03/24/2006