http://www.smallbusinessadvocate.com/ Jim Blasingame is the creator and host of the nationally syndicated weekday Radio/Internet talk show, The Small Business Advocate, on the air since 1997. Jim has assembled the largest community of small business experts in the world -- he calls them the Brain Trust -- and he interviews at least one of them every half hour on his show. We know that small business owners face both opportunities AND challenges every day. That's why we've created a community where entrepreneurs can find ideas, answers, encouragement, and perhaps even some inspiration to help them have the maximum opportunity to be successful. Jim Blasingame is the nexus of this community which includes hundreds of experts he's assembled, and which we call the Brain Trust. The resources you can link to from the website deliver on-demand support for small business owners featuring Jim, the Brain Trust members, and their information in multi-media formats, including multiple streaming audio options, as well as the written word. en-us Copyright 2008, All Rights Reserved 1999-02-26 00:00:00-06 dsb@smallbusinessadvocate.com 1 http://zaicast.smallbusinessadvocate.com:8000/media/jbsba/1999/02/19990226-B.mp3 Floyd begins his visit talking about his recent visit to Istanbul, Turkey, and some special entrepreneurs he found there. If you think we have it tough here, don't miss this story. He and Jim move on to talk about The Benefit Finder, what it is, how it works, and how it will "benefit" you and your customers. They continue their visit by helping you understand the power of knowing the difference between features and benefits. Later in the hour they take a call from two of Jim's loyal listeners, one of which says Jim and Floyd are geniuses (obviously a highly intelligent individual). Jim Blasingame >Floyd begins his visit talking about his recent visit to Istanbul, Turkey, and some special entrepreneurs he found there. If you think we have it tough here, don't miss this story. He and Jim move on to talk about The Benefit Finder, what it is, how it works, and how it will "benefit" you and your customers. They continue their visit by helping you understand the power of knowing the difference between features and benefits. Later in the hour they take a call from two of Jim's loyal listeners, one of which says Jim and Floyd are geniuses (obviously a highly intelligent individual). no 02/26/1999