Recent Interviews: Marketing - Branding - Advertising
Tom Asacker joins Jim Blasingame to reveal the true definition of a brand identity and how to make sure you’re not confusing your definition for the one customers have.
Tom Asacker joins Jim Blasingame to reveal why customers at least co-own your brand image, so be sure you’re strategy reflect that.
Jim Blasingame reveals how being competitive is still important, but that prospects are ruling you in or out at the relevance level, before they know if your competitive.
Jim Blasingame reveals the four kinds – including two new ones – that have the ability to impact your business reputation, good or bad.
John Coupland joins Jim Blasingame to reveal why it’s important to have the right kind of credibility elements in your online profile.
John Coupland joins Jim Blasingame to reveal why the ROI you should expect from social media activity is different from traditional marketplace ROI.
Steve Martin joins Jim Blasingame to reveal that the most important source for how your business should address global changes in the economy is your own customers.
Steve Martin joins Jim Blasingame to reveal that your customers, not your competition, are who you should be watching and engaging, more than the competition.
Rick Mathieson joins Jim Blasingame to reveal what a micro-video is, and how you can create and use them to drive customer engagement and sales.
Rick Mathieson joins Jim Blasingame to report on how one small business used micro video to create more engagement with customers and convert that into sales.