Recent Interviews: Marketing - Branding - Advertising
Online marketing should only change where you are, not who you are. Gail Goodman joins Jim Blasingame to reveal how to make online connections by asking for people to follow you and be relevant to them.
Technology has created broader connection platforms. Gail Goodman joins Jim Blasingame to discuss why customers want to connect online and the power of leveraging customer communities.
Online platforms are moving to local and mobile. Gail Goodman joins Jim Blasingame to predict the future of online platform is local and mobile and why you need a mobile strategy to stay relevant.
Even before it went public, most people don’t see Facebook as a good investment. Kathy Perry joins Jim Blasingame to discuss the long-term prospects of Facebook stock and whether the business model can endure.
Creating a social media buzz is only one tactic in an online strategy. Kathy Perry joins Jim Blasingame to discuss how to correctly create and use a social media buzz as part of your overall social media strategy.
Could bending solar panels make them better? Joel Barker joins Jim Blasingame to reveal how researchers are wrinkling solar panels, like the surface of leaves, to make them absorb more energy and the panels more efficient.
How mice can help you have strong bones. Joel Barker joins Jim Blasingame to report that tests on mice in space has produced research to help humans recover and increase bone density..
Are you telling your brand story? Olalah Njenga joins Jim Blasingame to discuss why every business has a brand story and why every business must be in control of telling their brand story before someone else does.
What is your brand "ding"? Olalah Njenga joins Jim Blasingame to encourage small businesses to think about what customers feel - the "ding" - about their experience with you as you tell your brand story.
How is 21st century branding different? Olalah Njenga joins Jim Blasingame to reveal how branding has evolved in the 21st century to include the relevance issues of engagement, responsiveness and being deliberate.
