Recent Interviews: Marketing - Branding - Advertising
Jim Blasingame reveals some of the reasons why you may not have enough sales, none of which is a slow economy.
Lois Geller joins Jim Blasingame to reveal how our marketing messages have to be developed to deliver a relevance message, rather than our business message.
Lois Geller joins Jim Blasingame to talk about how we should think of our marketing effort and strategy the way Olympic champions go about seeking the level of excellence that produces gold medals.
Andrew Sherman joins Jim Blasingame to reveal what a Tedx Talk is, how he got invited to deliver one, what he had to do to deliver it, and why we should care.
Andrew Sherman joins Jim Blasingame to explain how you can grow your business by realizing that you have powerful intangible assets in your business that you're not using.
Ken Davis joins Jim Blasingame to report on the interesting way American's view the legacy of presidents past, including Lincoln and Kennedy.
Ken Davis joins Jim Blasingame to talk about the way Americans extend redemption even to our most flawed presidents, including Nixon and Clinton, as they seek to burnish their legacies.
Alan Maites joins Jim Blasingame to reveal that changes in customer expectations was the key driver behind rebranding, retooling and renaming his company.
Alan Maites joins Jim Blasingame to reveal how he rebranded, retooled and renamed his company by starting the process with his internal customers, the employees.
Bob Bly joins Jim Blasingame to discuss the history of copy writing and content, how they should not be interchanged, but how the complement each other.