Recent Interviews: Marketing - Branding - Advertising
Joel Barker joins Jim Blasingame to discuss tax inversion and large companies who are deserting American to receive lower taxes yet still want US benefits, plus why we should be clear on the implications of present-day policy that will have long-reaching affects on the future.
Kirk Cheyfitz joins Jim Blasingame to explain what net neutrality means and why small business owners should want it.
Kirk Cheyfitz joins Jim Blasingame to provide an update on where he thinks the marketplace is today with regard to his foresight about moving into the "post advertising age."
Kirk Cheyfitz joins Jim Blasingame to talk about how the Internet has disrupted many traditional media forms, including the non-fiction book, and to predict the future of attention.
Wally Bock joins Jim Blasingame to reveal what a blog is, how it's used, and why advantages that can be achieved by a small business owner by blogging regularly.
Wally Bock joins Jim Blasingame to reveal some of the tips and best practices regarding the content, focus and style of a small business owner's blog.
Ilise Benun joins Jim Blasingame to explain that if you don't have a strong marketing plan in place, you ten to say yes to customers who are not ideal and create problems, plus why you are setting a customer relationship up for failure if you're not discerning about how you work.
Ilise Benun joins Jim Blasingame to discuss four ways to spot a bad customer.
Pam Danziger joins Jim Blasingame to talk about the new disruption that is occurring for businesses when their customers, not competitors, are empowered.
Pam Danziger joins Jim Blasingame to reveal how sometimes new thinking by you, or your competitors, create disruption.