Recent Interviews: Marketing - Branding - Advertising
What big schools can learn about teaching entrepreneurship from a little school. Dr. William Abare joins Jim Blasingame to talk about how little Flagler College is teaching entrepreneurship and getting students ready for the real marketplace.
Alan Iny joins Jim Blasingame to explain that lots of new ideas for doing business are great, but you must be able to prioritize those ideas into what will work for you, plus developing a culture where employees are allowed to take risks in a thoughtful way.
Is your business ready to benefit from the things prospects are doing on their smartphones? Jon Wuebben joins Jim Blasingame to reveal five areas of mobile computing your customers will expect you to use.
Business cannot ignore social media. Tim Berry joins Jim Blasingame to dispel the myth that a business have the option of ignoring the imperative of developing a social media strategy.
Just because you don't like social media, doesn't mean you can avoid using it. Tim Berry joins Jim Blasingame to dispel the myth that social media is an option for your business, just because some people use it for gossip.
Social media use if free, but creating a strategy is not. Tim Berry joins Jim Blasingame to dispel the myth that social media is free, and to explain how to mount and fund a social media strategy.
Lois Geller joins Jim Blasingame to reveal how our marketing messages have to be developed to deliver a relevance message, rather than our business message.
Lois Geller joins Jim Blasingame to talk about how we should think of our marketing effort and strategy the way Olympic champions go about seeking the level of excellence that produces gold medals.
Andrew Sherman joins Jim Blasingame to reveal what a Tedx Talk is, how he got invited to deliver one, what he had to do to deliver it, and why we should care.
Andrew Sherman joins Jim Blasingame to explain how you can grow your business by realizing that you have powerful intangible assets in your business that you're not using.