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Pam Danziger Books, Resources & Products We Recommend
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| Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes |
Pam Danziger
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In Let Them Eat Cake: Marketing Luxury to the Masses As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. Designed to give marketing practitioners an insight into what luxury means to the consumer, Let Them Eat Cake .... [Read More] |
| Shopping |
Pam Danziger
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The recent history of shopping has been defined by decade-long periods of dynamic change. The ’80s were the decade of the mall, with the explosion of malls being built, resulting in shoppers flocking to these new centers of retail. The ’90s were the decade of the discounters, as Wal-Mart rolled out their discount shopping experience from their base in the heartland to both coasts and many other discounters, Target and Kohl’s among them, following suit. The first .... [Read More] |
| Why People Buy Things They Don't Need |
Pam Danziger
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Consumers shop to satisfy emotional needs and desires-if a company is selling to emotion, then it's in the business of luxury. What motivates consumers to buy? Is it pleasure?Education? Entertainment? Status? Or just an impulse? Knowing why consumers buy what they do is the secret to predicting how they will behave in the ever-changing marketplace. In most cases, much of what people buy are items they really don't need. Focusing on the "whys" of spending, Danziger has .... [Read More] |
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