Ilise Benun 
Ilise Benun is a national speaker and the author of several books including, Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive (Career Press, 2006); Public Relations for Dummies (2nd Edition) (Wiley, 2006); The Art of Self Promotion (2007); Self Promotion Online and Designing Websites:// for Every Audience (HOW Design Books). She is the founder of Marketing Mentor, a one-on-one coaching program through which she works closely with small business owners to teach them how to promote their businesses. She has been featured in national newspapers and magazines such as The New York Times, Toronto Globe and Mail, Inc. Magazine, Essence, Working Woman and many more. More info here. www.marketing-mentor.com or Sign up for her free Quick Tips from Marketing Mentor here: www.marketing-mentortips.com.
Category: Online Technologies, e-Business
Web Site: www.marketing-mentor.com
Interviews with Ilise Benun»See all
When the economy softens, should you reduce or increase your marketing effort? Ilise Benun talks with Jim Blasingame about why marketing should always be a key element of your business operation, and becomes even more important during slow times.
How do you price your professional services? Ilise Benun and Jim Blasingame talk about how to think about your time and talent as a professional product, not just hourly work.
What should you do about marketing when the economy slows down? Ilise Benun talks with Jim Blasingame about how to execute your marketing strategy, even during -- especially in -- a slow economy.
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