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Ed Keller Books, Resources & Products We Recommend
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| Influentials, The |
Ed Keller
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Although America's Influentials have always been powerful, they've never been more important than now. Today, a fragmented market has made it possible for them to opt out of mass-message advertising, which means that a different route must be taken to capture their hearts and minds. The Influentials is a map for that route, a map that explains who these people are, how they exercise influence, and how they can be targeted. The Influentials features a series of rules and .... [Read More] |
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