Interview with Tom Asacker
What is the impact of a challenging economy on our brands? Tom Asacker talks with Jim Blasingame about how to rely on and leverage our brands even more during these uncertain economic times.
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How is branding different during a slow economy? Tom Asacker talks with Jim Blasingame about some of the things we need to do to make sure our brands remain vital and relevant to customers during economically challenging times.
What is the impact of a challenging economy on our brands? Tom Asacker talks with Jim Blasingame about how to rely on and leverage our brands even more during these uncertain economic times.
Why did you start your small business? Tom and Jim talk about what should be the real reason you became a business owner, and why it matters.
Is this a great time for small business owners to focus on differentiating themselves from competitors? Tom and Jim think it is, and they talk about why and how to do it.
Now that you have a brand -- you do have a brand, don't you -- Tom talks with Jim about how to communicate that brand to the 21st century customer.
Articles by Tom Asacker»See all
Move your marketing beyond attitude change to behavior change.
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Are you in the words business or the adding value business?
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The paradox for marketers: how to create meaning for consumers.
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How can we elicit belief through behavior?
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Making your audience feel good about themselves is key to your success.
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