Interview with Tom Asacker
Tom and Jim discuss the most recent dynamics in the relationship between a small business and its customers with emphasis on the experience of doing business with you, rather than what is being purchased.
Category: Management Fundamentals
More interviews with Tom Asacker»See all
How is branding different during a slow economy? Tom Asacker talks with Jim Blasingame about some of the things we need to do to make sure our brands remain vital and relevant to customers during economically challenging times.
What is the impact of a challenging economy on our brands? Tom Asacker talks with Jim Blasingame about how to rely on and leverage our brands even more during these uncertain economic times.
What is the impact of a challenging economy on our brands? Tom Asacker talks with Jim Blasingame about how to rely on and leverage our brands even more during these uncertain economic times.
Why did you start your small business? Tom and Jim talk about what should be the real reason you became a business owner, and why it matters.
Is this a great time for small business owners to focus on differentiating themselves from competitors? Tom and Jim think it is, and they talk about why and how to do it.
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