Interview with Philippa Gamse

How are you welcoming the different types of visitors to your website? Philippa Gamse talks with Jim Blasingame about the idea of offering a different "personae" for various types of visitors, such as one for women, men, seniors, teens, etc.

Actually, Philippa joins Jim late in this segment, to help Jim discuss his ideas on why technology and the pace of change is causing small business owners more stress.

Philippa and Jim talk about the emotional side of presenting your company online, and then on some of the best practices of deploying your small business Web Strategy.

Philippa and Jim talk about promoting your Web site search engines, through emial marketing, or the traditional methods.

Philippa joins Jim to talk about how to attract customers who visit your Web site by posting any public relations news about you or your company on your Web site.

Review your goals by asking yourself these questions. »More

Is it "Emotionally Connected"? »More

A case study in online “thinking outside the box” »More

Are you making the most of your online opportunities? »More

Maximize the return on your investment by asking yourself these questions. »More