Interview with Lois Geller and Paula Lovell
Lois, Paula and Joan join Jim to tell their survival stories and to talk about breast cancer treatment and risk factors.
Category: Women and Minority Issues
More interviews with Lois Geller»See all
October is breast cancer awareness month, and four of Jim Blasingame's Brain Trust members, who are also breast cancer survivors, join him to talk about their courageous experiences of discovery, recovery and advocacy to promote awareness, screening and early detection.
How do you re-brand and re-name your small business? Lois Geller talks with Jim Blasingame about the process of changing the name and brand image of your business. They also talk about how to differentiate your marketing effort with regard to reaching prospects and customers.
What is the best forms of marketing to conduct in a challenging economic year? Lois Geller talks with Jim Blasingame about several different ways to connect with prospects and stay connected to customers, including something they call "laser marketing."
What is it going to take to be successful this year? Lois tells Jim she thinks it's just making sure we don't take even the slightest possible prospect or opportunity for granted. She says, "follow up on EVERYTHING," and they talk about how to do that.
Over 40,000 women die from breast cancer every year. These ladies have at least three things in common: they are all breast cancer survivors, they are alive today largely because they were diagnosed early, and they're all members of Jim's Brain Trust, . Listen as they talk about how they were diagnosed, how they handled the news, the treatment and their professional lives, and how they feel about being a survivor. The stories are powerful demonstrations of courage and survival.
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