Interview with Ken Gronbach
Ken and Jim continue their series on generational marketing. Ken says the next five years will be pivotal as the Gen Y group -- under 20 years old -- come into the marketplace.
Category: Marketing, Branding, Advertising
More interviews with Ken Gronbach»See all
How will population changes impact global economies? Ken Grobach talks with Jim Blasingame about how birth rates and generational waves will influence the various economies around the globe in the future.
The world's population is growing, but is the growth happening in the right places? Ken Gronbach talks with Jim Blasingame about some global demographic facts that will have a direct impact on your business in the future.
What do you need to know about the youngest generation? Ken joins Jim to talk about what the future holds as Generation Y, the youngest generation, comes into the marketplace.
Small businesses should pay more attention to the generational and demographic forces, and Ken and Jim talk about some of the issues that will encourage and help you incorporate this discipline in your own marketing strategy.
On the ninth anniversary of the Small Business Advocate Show, Ken talks about Generation Y and what this generation will mean for 21st century small businesses, as customers, as owners and as employees.
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