Interview with Karen Post
Karen and Jim talk about how to be creative in developing and executing your small business brand by thinking productively, not reproductively.
Category: Marketing, Branding, Advertising
More interviews with Karen Post»See all
Do you think you're creative? Karen Post joins Jim Blasingame to report on some interesting statistics about creativity and what makes people creative.
What do social media outlets have to do with branding? Karen says "a lot" and she talks with Jim about how to use them to your advantage.
What if your brand could lead your business into the future, instead of your brand being an afterthought? Karen and Jim talk about how to lead with your brand, instead of dragging it along.
Karen talks with Jim about being a "right brain" creative person and what she's doing to get those folks to join a community.
Karen talks with Jim about the concept of reinventing your small business brands, which she calls "born again brands." They talk about three of the indicators to use when making brand adjustments.
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