Interview with Jeffrey Dobkin
Do you know the difference between marketing and advertising for your small business? Jeff talks with Jim about the differences and connections between marketing and advertising, including what your organization has to do to support these efforts.
Category: Marketing, Branding, Advertising
More interviews with Jeffrey Dobkin»See all
Are you blending traditional marketing with Internet marketing for your small business? Jeffrey Dobkin talks with Jim Blasingame about what you need to do to incorporate both approaches to marketing into your strategy to reach customers.
What's the best way to reach prospects and customers, direct mail marketing or email marketing? Jeff Dobkin talks with Jim Blasingame about how to balance these two valuable marketing tools to your advantage.
What's the most important marketing message that small businesses can focus on during a slower economy? Jeff talks with Jim about this and the message is focus on the people who not only will buy what you sell, but on those who appreciate the extra value a small business can deliver.
So you've got an idea. What are you going to do with it? Jeff talks with Jim about the concept of licensing as an option to patenting. He also provides a website where you can get free books on licensing.
Jeff and Jim talk about how to take a product to market by narrowing the prospect list first and then focusing on those more likely buyers.
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