Interview with Ilise Benun
Ilise and Jim continue their series on "Buzz Marketing." Today they talk about some specific buzz marketing examples that small businesses have used.
Category: Marketing, Branding and Advertising
More interviews with Ilise Benun»See all
When the economy softens, should you reduce or increase your marketing effort? Ilise Benun talks with Jim Blasingame about why marketing should always be a key element of your business operation, and becomes even more important during slow times.
How do you price your professional services? Ilise Benun and Jim Blasingame talk about how to think about your time and talent as a professional product, not just hourly work.
What should you do about marketing when the economy slows down? Ilise Benun talks with Jim Blasingame about how to execute your marketing strategy, even during -- especially in -- a slow economy.
Do you know the difference between a referral and a testimonial? Ilise Benun talks with Jim Blasingame about the difference and how to get and use testimonials in your small business marketing plan.
Is marketing a chore for your small business to execute successfully? Ilise shows Jim how to solve this challenge by breaking marketing down to the smallest levels and daily tasks.
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