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Books, Resources & Products We Recommend - Small Business Marketing, Branding and Advertising
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| AbuLLard's ABC's of Branding |
Dr. Jean Wilcox
Dr. Jane Cameron
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AbuLLard's ABC's of Branding: 26 Concepts that Capture the Essence of Good Brand Management is a memorable and humorous approach to describing the fundamentals of good brand management. For each letter of the alphabet there is a brief description of why the concept is important and a cartoon that captures the essence of the concept in a humorous and memorable way. This approach demystifies the process of good branding by reducing it to concepts that are illustrated in a .... [Read More] |
| Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds |
Karen Post
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Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference, Brain Tattoos will help readers:* Develop the .... [Read More] |
| Citizen Marketers |
Ben McConnell
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In their provocative new book Citizen Marketers, Ben McConnell and Jackie Huba explore the ramifications of today's burgeoning social media. As everyday people increasingly create content on behalf of companies, brands, or products—to which they have no official connection—they are turning traditional notions of media upside down. Collaborating with others just like themselves, they are forming ever-growing communities of enthusiasts and evangelists using videos, .... [Read More] |
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| Critical 14 Years of Your Professional Life |
Bob Dilenschneider
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Dilenschneider offers lessons for all Generation X-ers in what they need to know about functioning at work. Decrying the lack of mentors in today's business world, he proceeds to use this book as a paper version or substitute for all the men and women who helped young people "learn the ropes" in business during years past. The author offers a variety of tips and insights that will serve a beginner well, including an understanding of the important grapevine. The book is .... [Read More] |
| Customers for Keeps: 8 Powerful Strategies to Turn Customers into Friends and Keep Them |
Lois Geller
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Author and entrepreneur Lois K. Geller has found a surefire way to raise your brand above the others. Her philosophy - so simple and yet so powerful - is Friendship Branding. While working with clients such as American Express, Weight Watchers, and Columbia House, Geller found that creating a warm, long-term relationship with customers brought unprecedented sales and long-term brand loyalty. She also discovered that customers prefer the brand that reflects the qualities .... [Read More] |
| Designing Websites for Every Audience |
Ilise Benun
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An excellent resource for all emerging and established Web designers, this book provides detailed analysis about what works and what doesn't when it comes to usability. More than 20 examples of well-known Web sites are profiled to illustrate good and bad design and functionality, outlining clear guidelines for meeting the end user's needs. The first half of the book covers key topics related to solid Web design, including: Common traits of user-friendly Web sites, .... [Read More] |
| Duct Tape Marketing |
John Jantsch
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Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and .... [Read More] |
| Fool-Proof Marketing |
Robert Bly
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From bestselling author Bob Bly, this easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy. Fool-Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good. You'll find new sources of revenue, cut costs, improve your customer service, and create stronger relationships with your clients. |
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| Getting Slightly Famous |
Steven Van Yoder
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The best clients and customers are those who seek you out because they have already heard of you. Get Slightly Famous shows how to build visibility and credibility by positioning yourself as a valuable resource and mini-celebrity within your target market. This book provides a practical toolbox of strategies for: getting consistent media attention, using speaking engagements to cultivate your target market, becoming a center of influence within your industry, leveraging .... [Read More] |
| Grassroots Marketing: Getting Noticed in a Noisy World |
Shel Horowitz
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Who needs grassroots marketing? Only one-third of all new businesses reach their fifth year. Those who succeed against the odds have savvy marketers behind them. Grassroots Marketing: Getting Noticed in a Noisy World gives you the tools for marketing success. You’ll learn to: create an affordable, effective marketing communications plan, get free publicity, stretch every marketing dollar, and much more.
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| Handbook to a Happier Life |
Jim Donovan
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Author Jim Donovan shares the ideas and concepts he used to pull himself up from the lowest point in his life to become a successful author and motivational speaker. Donovan "walked the walk" before he wrote this book and is living proof that the concepts work if you simply apply them. Simple, fun and easy to read, giving you ideas that have worked to help thousands of others turn their lives around. |
| How to Market a Product for Under $500! |
Jeffrey Dobkin
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This insider's guide to direct marketing shows small businesses how to create and implement a marketing campaign that chances are will be ten times more effective than anything they are already doing--at a lower cost. Covers how to develop direct marketing and direct mail campaigns, advertise in mail order catalogs, reach the best markets and more. A great reference tool business owners and sales and marketing professionals. |
| Influentials, The |
Ed Keller
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Although America's Influentials have always been powerful, they've never been more important than now. Today, a fragmented market has made it possible for them to opt out of mass-message advertising, which means that a different route must be taken to capture their hearts and minds. The Influentials is a map for that route, a map that explains who these people are, how they exercise influence, and how they can be targeted. The Influentials features a series of rules and .... [Read More] |
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