Tom Asacker writes on branding and how it affects the public image of politicians.
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The Age of the Customer™, Part 22: Branding in the new Age
How is branding for small business affected inThe Age of the Customer™? Tom Asacker joins Jim Blasingame to talk about how the value of branding in The Age of the Customer™ is actually evolving in favor of small businesses.
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What is your role as a small business CEO? Tom Asacker joins Jim Blasingame to explain delegating your work as a manager to focus on your work as a CEO.
Is your organization operating with "functional stupidity"? Tom Asaker joins Jim Blasingame to talk about the definition of "functional stupidity" and how it can creep into your business unless you're constantly questioning and deconstructing.
It's not what you do that's important, it's what you're going to change. Tom Asacker joins Jim Blasingame to propose that what you're changing, and how your leading change is the critical answer to where you allocate time and resources.
Do we use a process to decide what we believe? Tom Asacker joins Jim Blasingame to reveal that businesses should understand the process customers used for what they believe and focus on that rather than trying to get them to believe your marketing message.
Do you know what your customers believe? Tom Asacker joins Jim Blasingame to reveal that, as relevance trumps competitiveness, you need to connect with customer based on what they believe, instead of just with a marketing message.
