Soren Kaplan

How surprises can lead to business breakthroughs

Use due diligence to find surprises before they cost money. Soren Kaplan joins Jim Blasingame to encourage small business owners to look for surprises in product development phase so they don't appear in the product delivery phase.

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Are you delivering the right kind of surprises to customers? Soren Kaplan joins Jim Blasingame to reveal how to deliver the right kind of surprises to customers that cause them to keep coming back.