Skip Miller

Who holds the key to your B2B customer’s budget?

Skip Miller joins Jim Blasingame to remind you that since 2008, spending decisions are being made higher in your B2B customer organizations, and how to deal with that reality.

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Skip Miller joins Jim Blasingame to reveal that today there are two kinds of decision-makers – above and below the line – and how to establish relevance with both of them.
Skip Miller joins Jim Blasingame to offer suggestions on how to make sure you’re getting through to the financial decision-maker – the above-the-line buyer – who has the budget and different ideas on relevance.
Skip Miller joins Jim Blasingame to report that in some ways, the virtual option of meeting with prospects can help you get through to the ultimate top decision-maker.
Skip Miller joins Jim Blasingame to reveal that today there are two kinds of decision-makers – above and below the line – and how to establish relevance with both of them.
Skip Miller joins Jim Blasingame to offer suggestions on how to make sure you’re getting through to the financial decision-maker – the above-the-line buyer – who has the budget and different ideas on relevance.