Small business lessons from the Toyota recall fiasco
What PR lessons can small businesses learn from the Toyota product recall fiasco? Ruth Sherman joins Jim Blasingame to offer several tips and best practices that you should apply when communicating with your customers, whether the news is good or bad.
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One of the best parts of charisma is keeping your mouth shut. Ruth Sherman joins Jim Blasingame to reveal how to become more charismatic by being a good listener and developing good interpersonal skills and techniques.
Charisma is about how you connect with other people. Ruth Sherman joins Jim Blasingame to explain why charisma can be learned, and how to use it to your advantage.
Speaking publicly doesn't have to be difficult - just be authentic. Ruth Sherman joins Jim Blasingame to discuss the competitive advantage that can be acquired by presenting yourself as an expert speaker in your industry.
Technology is a great way to connect, but it doesn’t always replace face-to-face and voice. Ruth Sherman joins Jim Blasingame to discuss the nuances – and possible opportunities – missed when a phone call should have replaced an email response.
Political candidates and small businesses rely on surrogates to deliver their message. Ruth Sherman joins Jim Blasingame to compare the Iowa caucus political process to creating customer evangelists for your business.
