Having the right marketing message is critica, bvt you also have to make sure you're delivering it to the right people. Paul Casey joins Jim Blasingame to talk about how to identify your message to your profile customer, whether consumer or business.

How to keep your nose to the survival grindstone and your eye on the opportunity horizon. Paul Casey and Jim Blasingame talk about managing for survival while planning for future success.

What do you need to know BEFORE you start your business plan? Paul Casey talks with Jim Blasingame about the five most important questions you should ask yourself before you actually write your business plan and start your business.

Do you know what it takes to be a successful business owner? Paul Casey talks with Jim Blasingame about what he thinks are the top five things you need to do to succeed as a small business owner.

Are you paying attention to the operating fundamentals more this year? Paul Casey talks with Jim Blasingame about why this year it's imperative that you focus on the fundamentals of operating a small business, and they provide examples.