Peter Johnston

Small business working with large businesses

How do small businesses negotiate with big businesses during a recession? Peter Johnston joins Jim Blasingame to talk about how to make the best deal whether your buying or selling.

More interviews with Peter Johnston »See all

How is your negotiating strategy connected to your small business strategic planning process? Peter Johnston talks with Jim Blasingame about how to tie these two critical management tasks together to become a better negotiator with your customers.
Are you ready to negotiate with a company that's bigger than yours? Peter Johnston talks with Jim Blasingame about some of the things you must know and be able to do in any negotiation with a bigger player, whether it's a sales proposal or the actual sale of your company.
Are you a good negotiator? Listen as Peter Johnston and Jim Blasingame discuss the critical elements of world-class negotiating.