Creative small business marketing strategies
How do you market your small business during a recession? Paula Lovell talks with Jim Blasingame about why marketing must continue, even during a slow economy, by spending more time and energy on those areas that cost little or nothing, like networking, spending more time with customers, and maximizing public relations opportunities.
More interviews with Paula Lovell »See all
Breast Cancer survivors Lois Geller, Joan Pryde, Judith Glaser, Paula Lovell joins Jim Blasingame to discuss how awareness marketing has evolved, and not always for the better.
Breast Cancer survivors Lois Geller, Joan Pryde, Judith Glaser, Paula Lovell joins Jim Blasingame to discuss why screening is so important and why, even after being diagnosed, they still get regular check-ups and mammograms.
Breast Cancer survivors Lois Geller, Joan Pryde, Judith Glaser, Paula Lovell joins Jim Blasingame to discuss Breast Cancer Awareness. These ladies begin by relating their diagnosis experiences.
Is there an ROI in a smile? Paula Lovell joins Jim Blasingame to report on how one small business owner grew her business exponentially based on the power of a smile.
How one small business finds ROI in putting employees first. Paula Lovell joins Jim Blasingame with a case study on how one company found great successful with a marketing strategy that focuses on employees first and customers second.
