‘mass-to-class’ strategy and more…
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Have customers exchanged value for VALUES?
Have customers exchanged value for VALUES? Pam Danziger joins Jim Blasingame to propose that small businesses should expand their approach to delivering value to include appealing to their customers' values.
More interviews with Pam Danziger »See all
Does your business's execution match your image? Pam Danziger joins Jim Blasingame to report on how one family owned business executed in a modern way, but their image didn't reflect that, and how they fixed it.
When a multi-generation has to make brand changes. Pam Danziger joins Jim Blasingame to report on a family business that discovered it's traditional brand image wasn't working and what they did to fix it.
What impact does politics play in the behavior of affluent consumers? Pam Danziger joins Jim Blasingame to report on why affluent consumers are not spending, including a negative reaction to the class warfare rhetoric of the Obama administration.
What is holding luxury shoppers back from spending money? Pam Danziger joins Jim Blasingame to reveal reasons why affluent consumers are holding back their spending, including a slow economy and anti-business policies from the Obama administration.
Have you ever considered a marketing audit? Pam Danziger joins Jim Blasingame to suggest, if you're marketing plan isn't working, you might need to have it looked at by another pair of eyes, like a professional marketing auditor.
