Two of five Small Business Marketing Must Dos For 2012
Do you know what your competitive advantage is? Olalah Njenga joins Jim Blasingame to explain how to accomplish two of her five marketing "Must Do's", including define your competitive advantage and put your plan on paper.
More interviews with Olalah Njenga »See all
How is 21st century branding different? Olalah Njenga joins Jim Blasingame to reveal how branding has evolved in the 21st century to include the relevance issues of engagement, responsiveness and being deliberate.
What is your brand "ding"? Olalah Njenga joins Jim Blasingame to encourage small businesses to think about what customers feel - the "ding" - about their experience with you as you tell your brand story.
Are you telling your brand story? Olalah Njenga joins Jim Blasingame to discuss why every business has a brand story and why every business must be in control of telling their brand story before someone else does.
Do women focus too much on details instead of the bigger picture? Olalah Njenga joins Jim Blasingame with advice for women to break down business challenges into smaller pieces and ask for specific help.
Less than 2% of high-growth companies are woman owned. Olalah Njenga joins Jim Blasingame to discuss why, although women business owners are on par with men in terms of numbers, but not in terms of business size.
