Lois Geller

The Age of the Customer®, Part 55: Your marketing must be authentic

Customers expect authenticity, not manipulation. Lois Geller joins Jim Blasingame to explain why The Age of the Customer™ demands that businesses demonstrate authenticity in their marketing messages.

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Judith Glaser, Lois Geller, Joan Pryde, and Paula Lovell join Jim Blasingame to share their stories of more than 10 years of survival from breast cancer.
Judith Glaser, Lois Geller, Joan Pryde, and Paula Lovell join Jim Blasingame to remind women entrepreneurs that you may be a force in the marketplace, but you still have to get screened for breast cancer.
Judith Glaser, Lois Geller, Joan Pryde, and Paula Lovell joins Jim Blasingame to discuss their breast cancer survival and what role nutrition may have played.
Lois Geller joins Jim Blasingame to reveal why before you start executing marketing tactics, you must first formulate your strategy.
Lois Geller joins Jim Blasingame to reveal the role that understanding the background and objectives of your company are key to a successful marketing strategy.