It is essential to stay positive in times of economic strife. Lois Geller writes on finding the positive in your small business economic environment.
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The Age of the Customer™, Part 55: Your marketing must be authentic
Customers expect authenticity, not manipulation. Lois Geller joins Jim Blasingame to explain why The Age of the Customer™ demands that businesses demonstrate authenticity in their marketing messages.
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How a small business can benefit from a Pinterest strategy? Lois Geller joins Jim Blasingame to discuss how to use Pinterest as part of your business’s online marketing and branding strategy.
Are you ready for another social media platform? Lois Geller joins Jim Blasingame to report on the new social media site, Pinterest, how it works and why it seems to favor women users.
How do you focus on social media without neglecting traditional marketing? Lois Geller joins Jim Blasingame to discuss the marketing evolution toward social media, plus how to drive users to your website.
Excuses for poor marketing practices won't pay the bills. Lois Geller joins Jim Blasingame to talk about the excuses given by small businesses for why they don’t budget for marketing and social media.
Breast Cancer survivors Lois Geller, Joan Pryde, Judith Glaser, Paula Lovell joins Jim Blasingame to discuss how awareness marketing has evolved, and not always for the better.
