Kirk Cheyfitz

Do you know how customers want you to connect with them?

What do your customers want from you? Kirk Cheyfitz joins Jim Blasingame to reveal that customers expect competitiveness from you, but the differentiator is how relevant you are to them before and after they buy.

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Kirk Cheyfitz joins Jim Blasingame to talk about how the Internet has disrupted many traditional media forms, including the non-fiction book, and to predict the future of attention.
Kirk Cheyfitz joins Jim Blasingame to provide an update on where he thinks the marketplace is today with regard to his foresight about moving into the "post advertising age."
Kirk Cheyfitz joins Jim Blasingame to explain what net neutrality means and why small business owners should want it.
Native marketing is not just for big business. Kirk Cheyfitz joins Jim Blasingame to reveal the basic concept of "native marketing" and how a small business can use it at the micro-level.
Do you know what a "brand newsroom" is? Kirk Cheyfitz joins Jim Blasingame to reveal the concept of a "brand newsroom," how they work, how they can contribute to a brand and when they get themselves into trouble.