Kirk Cheyfitz

Advertising is being redefined by customer communities

Customers are responding to their friends referrals more than your ads. Kirk Cheyfitz joins Jim Blasingame to reveal that customer communities are becoming more powerful than ad campaigns, and why you should "serve first - sell second."

More interviews with Kirk Cheyfitz »See all

Kirk Cheyfitz joins Jim Blasingame to reveal how he helped universities raise money with social media, and how that can transfer to your business with regular customers.
Kirk Cheyfitz joins Jim Blasingame to reveal the timeline for when an entrepreneurial founder should begin the process of working on an exit strategy, and how long that exit can take.
Kirk Cheyfitz joins Jim Blasingame to reveal how he sold the company he founded to a larger player and how that process worked.
Kirk Cheyfitz joins Jim Blasingame to talk about how the Internet has disrupted many traditional media forms, including the non-fiction book, and to predict the future of attention.
Kirk Cheyfitz joins Jim Blasingame to provide an update on where he thinks the marketplace is today with regard to his foresight about moving into the "post advertising age."