Jim Joseph

The customer experience with your brand is everything

The experience is everything, because everything else is a commodity. Jim Joseph joins Jim Blasingame to explain how small businesses should focus on the experience customers have with them, in addition to the fundamentals of serving them.

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Ask customers what they like - or don't like - about the experience they have with you. Jim Joseph joins Jim Blasingame with an example of how to fail by not asking customers why they like - or don't like - how you take your brand to market.