Tom Asacker joins Jim Blasingame to reveal the true definition of a brand identity and how to make sure you’re not confusing your definition for the one customers have.

Tom Asacker joins Jim Blasingame to reveal why customers at least co-own your brand image, so be sure you’re strategy reflect that.

Rich Galen joins Jim Blasingame to talk about the impact of the Ebola scare that seems to be mounting in the U.S.

Rich Galen joins Jim Blasingame to report on the choice of a political hack as the Ebola czar, instead of a non-partisan problem solver.

Rich Galen joins Jim Blasingame to report on the trends of the mid-term election for the U.S. Senate as well as a number of governorships.

Tom Anastasi joins Jim Blasingame to talk about the different kinds of decisions you have to make as the CEO an as the general manager.

Tom Anastasi joins Jim Blasingame to explain that next time you have a big decision to make, check out what others have done with the same circumstances, as well as on a small sample audience.

Amy Friedrich joins Jim Blasingame to report on the Principal survey that shows small business optimism is still not great, but trending upward.

Amy Friedrich joins Jim Blasingame to report on the Principal survey that shows small business financial condition has improved, which is leading to more hiring and investing.

Amy Friedrich joins Jim Blasingame to report on the Principal survey that shows small business owners are increasingly finding ways to balance work and life.