Wednesday, April 16, 2014
Lois Geller joins Jim Blasingame to reveal how our marketing messages have to be developed to deliver a relevance message, rather than our business message.
Lois Geller joins Jim Blasingame to talk about how we should think of our marketing effort and strategy the way Olympic champions go about seeking the level of excellence that produces gold medals.
Andrew Sherman joins Jim Blasingame to reveal what a Tedx Talk is, how he got invited to deliver one, what he had to do to deliver it, and why we should care.
Andrew Sherman joins Jim Blasingame to explain how you can grow your business by realizing that you have powerful intangible assets in your business that you're not using.
Andrew Sherman joins Jim Blasingame to talk about the fact that businesses are using much more intellectual property than physical in The Age of the Customer, and how that can contributes to small business growth.
John Patterson joins Jim Blasingame to explain why today our customers are wired and dangerous, how this is impacting our relationship with them and what to do about it..
John Patterson joins Jim Blasingame to offer tips on what small businesses should do to cultivate and nurture relationships with customers who have new expectations and corresponding new power.