Thursday, July 26, 2012
Women don't ask for the capital they need. Kim Lavine joins Jim Blasingame to help women understand what venture capitalist are looking for and how to approach them for equity capital.
"Women don't think big." investor capital. Kim Lavine joins Jim Blasingame to say that women often don't think big enough when approaching venture capitalists.
Google is changing local search. Kathy Perry joins Jim Blasingame to explain why Google has changed the rules on how small businesses use local search to require a Google+ account.
Small businesses should understand the politics of social media. Kathy Perry joins Jim Blasingame to talk about the good and bad of policy changes by Google and Facebook as their goals may not fit your goals.
Should your small business have a mobile app? Kathy Perry joins Jim Blasingame to explain the difference between a mobile site and a mobile app, and how to decide which one you should have.
Small businesses have a great customer service advantage. Ron Kaufman joins Jim Blasingame to talk about how small businesses can take advantage of a natural and unique ability to excel in customer service.
Helping employees deliver better customer service. Ron Kaufman joins Jim Blasingame to talk about building a culture of service by educating employees about their role in delivering an excellent customer experience.
How technology is changing your marketing strategy. Alan Maites joins Jim Blasingame to talk about how the marketing effort of small businesses has to blend traditional marketing with new media technology.
Budgeting for marketing is more complicated these days. Alan Maites joins Jim Blasingame to talk about how to budget for traditional marketing as well as new media activity.
Your best source of marketing power may be your employees. Alan Maites joins Jim Blasingame to talk about how to maximize one of the greatest sources of marketing power, your employees.