Thursday, June 28, 2012
How can imagining your customers without their clothes help your marketing? Danny Iny joins Jim Blasingame to reveal the steps of Naked Marketing, which is seeing your customer expectations in their most basic, uncluttered form.
Small business marketing includes over-delivering. Danny Iny joins Jim Blasingame to reveal many different elements that can become part of a small business marketing strategy.
How effective is it for a president to blame his predecessor? Burt Folsom joins Jim Blasingame to talk about how effectively past presidents have been able to blame his predecessor on current problems.
The 2008 financial crisis was 35 years in the making. Burt Folsom joins Jim Blasingame to explain how the current economic challenges were created, more than anything, by bad policies passed into law by the political class.
Does the current economy belong to President Obama? Burt Folsom joins Jim Blasingame to identify why President Obama's federal government stimulus programs haven't worked.
Do you know the elements of your small business brand? Lois Geller joins Jim Blasingame to reveal that your small business brand is more about how you connect with and have a relationship with customers than about your messaging.
The success of your small business brand depends greatly on your people. Lois Geller joins Jim Blasingame to explain why it's critical to find, hire, train and lead people who can become an extension of your brand.
Will Obamacare influence health care innovation? Paul Howard joins Jim Blasingame to predict that Obamacare would have a negative impact on health care innovation, including examples.
Obamacare was designed to set back medical innovation. Paul Howard joins Jim Blasingame to reveal the several ways that medical innovation will be set back if Obamacare is allowed to stand as passed, including a tax on medical device revenue.
Who will benefit from the Supreme Court decision on Obamacare? Paul Howard joins Jim Blasingame to speculate on how the politics will play out based on the Supreme Court's decision on Obamacare.