Tuesday, June 26, 2012
What causes a small business to lose a customer? Ruth King joins Jim Blasingame to reveal some of the reasons customers don't come back to your small business, and they're all self-imposed.
Do your customers know all the things your business offers? Ruth King joins Jim Blasingame to talk about staying top-of-mind with customers by making sure they know all the products and services you offer.
Why do small businesses make customer service so difficult? Ed Abel joins Jim Blasingame to talk about why too many small businesses actually think they're really good at customer service - but that's not what their customers would say.
What is the best way to express appreciation to customers? Ed Abel joins Jim Blasingame to talk about some of the specific ways to train employees - and owners - how to properly and effectively express and show gratitude to customers for their business.
Do you think about customer service in transaction terms? Ed Abel joins Jim Blasingame to talk about why the only way to deliver excellent customer service is to think about the solution in terms of a relationship with the customer, not a transaction.
Can small businesses learn from Costco without becoming discounters? Pam Danziger joins Jim Blasingame to talk about how small businesses can learn from the way Costco focuses on what it does best and sticks with that.
Have you ever considered a marketing audit? Pam Danziger joins Jim Blasingame to suggest, if you're marketing plan isn't working, you might need to have it looked at by another pair of eyes, like a professional marketing auditor.
Can you handle an aggressive audience member when you're the speaker? Rob Jolles joins Jim Blasingame to reveal how to handle an aggressive audience member when you're delivering a speech or training.
What do you do when a member of the audience tries to take over your speech? Rob Jolles joins Jim Blasingame to identify what he calls a "sniper" who disrupts your presentation and several professional ways to handle them.
When a sniper in the audience tries to derail your speech, how do you keep the audience on your side? Rob Jolles joins Jim Blasingame to talk about how to turn the tables on a sniper who disrupts your speech and get the audience on your side.