Wednesday, September 08, 2010
Is branding still relevant in the Age of the Customer? Jonathan Salem Baskin joins Jim Blasingame to discuss how the concept of small business branding may be changing as the customer has increased influence in the Age of the Customer.
When is information a tool and when is it a stumbling block? Tim Berry and Jim Blasingame talk about some innovative ways to get information to make good business decisions and once acquired, how to use it effectively in the decision-making process.
Why do small businesses need to learn how to lobby? Amy Handlin joins Jim Blasingame to reveal tips and best practices that will help any small business owner learn how to lobby politicians at all levels about what public issues are important to them.
Are small businesses missing new opportunities with minority customers? John Stanton joins Jim Blasingame to reveal the significant opportunity small businesses can gain from marketing to and serving minority customers, especially the growing Hispanic population.





























