Why is the customer experience so important? Lior Arussy joins Jim Blasingame to talk about why the experience matters more than products or pricing to the customers a small business wants to keep.

What are the key elements of being relevant with customers? Ed Abel joins Jim Blasingame to identify several key marketing and operating elements that are required for success in the second decade of the 21st century.

Does blogging and social media really matter for small businesses? Joyce Weiss joins Jim Blasingame to reveal why blogging and social media activity can become an important part of the way a small business finds and attracts customers.

With social media success stories and cautionary tales, Joseph Jaffe joins Jim Blasingame to identify how some companies have found success with social media and how some got into trouble.