Jeffrey Dobkin joins Jim Blasingame to offer tips on how to get your product in front of the specific people who use what you sell by focusing on where they live, work and play.

Are you innovating or are you becoming a commodity?Steve McKee joins Jim Blasingame to ask this question, and identifies why innovation is the key to 21st century success. He also points out that failing to be innovative moves your business in the direction of being a commodity and therefore, uncompetitive.

How do you build social media into your marketing strategy? Chuck Martin talks with Jim Blasingame about what was learned when real small business allowed social media practices to be incorporated in the everyday marketing activity of the business.

Every idea your business uses doesn't have to come from inside your four walls, consider "open innovation." That's the message Stephen Shapiro talks about with Jim Blasingame, including how to go outside of your organization to other individuals and teams to find solutions. Jim compares it to another level of outsourcing.