What PR lessons can small businesses learn from the Toyota product recall fiasco? Ruth Sherman joins Jim Blasingame to offer several tips and best practices that you should apply when communicating with your customers, whether the news is good or bad.

Why is China such a fascinating and troubling place? Futurist, John Naisbitt, joins Jim Blasingame again to reveal why we're at once worried about China's impact on the global economy, environment and other worries, and yet we continue to be fascinated by this unique culture.

Expanding the concept of PR in your small business, Paula Lovell joins Jim Blasingame to suggest that you work with a peer business owner to do mystery shopping in each other's business as a way of improving PR with customers.

When acquiring a small business, should you buy stock or assets? Attorney, Cliff Ennico, joins Jim Blasingame to identify examples of when you should buy just the assets of a company and when you should buy the stock. He also talks about when to incorporate and when to use a limited liability company (LLC).

Beware of the emerging franchise. That's the advice of attorney, Cliff Ennico, as he talks with Jim Blasingame about low-cost franchise opportunities offered by new or untested franchises with very few other franchisees.