Finding small business Zebras
Do you know who your most ideal customer prospect is? Chad and Jeff Koser talk with Jim Blasingame about these customer, which they call "Zebras," how to find them efficiently and stay focused on them.
More interviews with Chad Koser »See all
How is small business selling different in the Age of the Customer? Chad and Jeff Koser join Jim Blasingame to talk about how selling has changed as we learn more about the "new normal" selling practices in the Age of the Customer.
Even though it might seem painful, doing an internal evaluation on the effectiveness and performance of your team is critical to staying competitive. Jeff Koser and Chad Koser join Jim Blasingame to discuss the value of doing an organizational self-analysis, including tips and best practices.
How much will social media impact the way we sell in the future? Will selling fundamentals still matter? Chad and Jeff Koser join Jim Blasingame to talk about how selling has - and will continue - to evolute with the advent and impact of social media.
Do you know who the customers are who will help you be successful in your small business? Chad Koser talks with Jim Blasingame about these customer -- which he calls "Zebras" -- and why identifying them is critical to small business success.
