Alan Maites shares strategies/tactics to deploy this year that might help you acquire the right customers for your product/service?
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The Age of the Customer®, Part 39: The 21st century marketing model
How is marketing different in The Age of the Customer™? Alan Maites joins Jim Blasingame to discuss the 21st century model of marketing as customers continue to gain more control.
More interviews with Alan Maites »See all
Alan Maites joins Jim Blasingame to talk about the power of e-commerce and why every small business must have it, at least to the degree that customers can shop on your website.
Alan Maites joins Jim Blasingame to talk about the difference between what to expect from traditional marketing with ads and the more deliberate and disciplined community building activity.
Alan Maites joins Jim Blasingame to reveal how to have a mix of marketing components that include traditional outbound with the more contemporary inbound practices.
Alan Maites joins Jim Blasingame to reveal how he rebranded, retooled and renamed his company by starting the process with his internal customers, the employees.
Alan Maites joins Jim Blasingame to reveal that changes in customer expectations was the key driver behind rebranding, retooling and renaming his company.
