Category: The Age of the Customer™ series
How can you avoid becoming irrelevant in the Age of the Customer? Jim Blasingame talks about specific things small businesses must do to connect with customers successfully in The Age of the Customer™.
Customers are now in control. Jim Blasingame reveals that the Age of the Seller is succumbing to The Age of the Customer™ and what small businesses have to do to avoid becoming irrelevant in the new Age.
“Follow me home.” Jim Heising joins Jim Blasingame to consider the future of apps, not only on mobile devices, but also on your desktop, television, even refrigerator, all as part of what Jim B calls The Age of the Customer™.
Are you ready for the impact apps will have on your business? Jim Heising joins Jim Blasingame to discuss why mobile apps are increasingly the way customers want to connect with your small business and how you can get ready for this.
What will product development be like in The Age of the Customer™? Leslie Kossoff joins Jim Blasingame to talk about how to determine if your product is aligned with what customers want today and in the future.
Will the second decade of the 21st century be that much different? Leslie Kossoff joins Jim Blasingame to discuss what Jim calls The Age of the Customer™, and what small business owners must do for their customers.
Are your employees empowered to offer memorable customer service? Eric Karjaluoto joins Jim Blasingame to discuss why businesses should invest in customer service training, plus the influence of the Internet on customer behavior.
Selling and serving customers online is no longer an option, it’s an imperative. Reporting on the results of an audience poll on online sales activity, Jim Blasingame reveals why it's imperative for small businesses to increasingly both sell and serve their customers online.
Is branding still relevant in The Age of the Customer™? Jonathan Salem Baskin joins Jim Blasingame to discuss how the concept of small business branding may be changing as the customer has increased influence in The Age of the Customer™.
What are the parallel universes your operating your small business in? Jim Blasingame reveals the two universes - the Age of the Seller and The Age of the Customer™ - that you're in, and why you need to know which one is coming and which one is going.
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